The Zest 2022 trade catalogue

In 2021 I worked as a graphic designer at P&A Group of Companies, where I conceptualised, pitched and produced the 2022 Trade Catalogue for Zest, the group’s outdoor furniture brand.

From pitch to print

The catalogue started as a concept pitched internally, then became a full publication: furniture, arbours, grow your own, planters, trellis and fencing, with a lifestyle cover and product sections behind it.

Photography and retouching

Much of the work was in the product photography. Images were retouched and prepared in Photoshop and Bridge so that colour, finish and timber tone stayed consistent from one page to the next.

The same year I designed for the Zest trade stand at GLEE, the garden trade show, alongside print, digital and social marketing for the group.

The catalogue cover is in the graphic design section of the gallery, and the full catalogue is available to view as a PDF.